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Libraries are a big part of this whole venture and Russ has taken it upon himself to get the books in every library he possibly can. When he struck the deal to publish these and got the permission of the Gaines family, they wanted to make sure the books reached libraries and schools to be an educational tool.

Yet another stroke of marketing genius that DC/Marvel could learn from!

Way back when Apple Computers was first created, Steve Jobs made sure that the company donated a lot of computers to elementary schools, the thought being that by the time the kids left elementary school, they'd be hooked on Apple! That way, when those same kids became decision makers in IT departments, they'd choose the systems that they were most comfortable with!

I think the same logic holds true here. By placing your volumes in libraries, they'll get a ton of exposure with kids who will want to own their own copies as adults!

ATLAS ERA SUPERHERO REVIVAL OMNIBUS!