wildlele wrote:
And you totally gloss over your statement "All comic business has been in the red for decades now" which is incorrect, inaccurate and inane.

Have some coffee, wake the brain cells up and please explain.

I didn't "gloss" over anything; it was part of the same sentence. I was only taking the redundant negativity being directed at classic reprints (this time at the successful Masterwork program, of all things) and turning it into a reminder of how all comics sell only a minute fraction of what they once did. Sorry you took it so literally. All the same, my exasperated “theory” wasn’t nearly as “whacky” as you took it to be.

It’s public knowledge that when comics slumped in the mid-90s, Marvel filed for Chapter 11 bankruptcy--i.e. no money to pay its debts, which I would think classifies a company as being "in the red.” It was saved by merging with a toy company--a smart move because Spider-Man himself is iconic and his action figures always sell well even if current Spider-Man comics do not. I’m pretty sure that DC was affected by the slump as well, but they already had the luxury of being owned by one of the six biggest multimedia corporations on the planet so nothing made the news like it did at Marvel.

I hardly think it “inane” (fascinated with that word, are you?) to even jokingly suggest that a parent company like WB might be motivated to cover any margin of losses for one of its publishing units, if only for sake of the highly profitable films it makes based on DCs characters. I severely doubt it’s completely autonomous decision-making that prompts DC to publish books like the Golden Age Superman Omnibus or Superman Newspaper Strips at the same time when WB is pushing its Man of Steel movie. The same goes for Disney and Marvel Comics. Only a few years ago, Disney stepped in to fire Marvel’s own marketing team and take over that function directly.

But, “whatever.” This is the last time I break my golden rule about replying to nonsense remarks like “Were you drunk?” or “Have some coffee.” I confess to being totally taken in by one of the more idiotic baiting clichés out there. Won’t happen again.

With apologies to the “bystander” posters, let the thread continue …