Well, as a marketing professional, I get it. Your logo is your most recognizable aspect of your brand; it should be consistent, and identical, on everything you do. If the white on red rectangle is the "official" Marvel logo, then it should be used, on everything, from your movie credits to toys to corporate stationary to your book spines. It's just marketing 101.


I think the thing that people overlook, when they get all worked up about this stuff and want to find someone to go after with the pitchforks and the torches, is that as often as not, stuff like this comes down from the corporate level, and it's left to the rest of the organization to implement it, full stop, don't-ask-me-any-stupid-questions-kid. And I think as often as not, there's no real intention that it's going to make the slightest bit of difference in sales. It's just a useful level of consistency that is considered to be important in that world (even if it doesn't seem to make much sense outside of that world).

And when all is said and done, the best way to implement it is to just implement it, and get on with something more important.

Not only do you not want to end up in a situation where you're continually trying to sort out which volume of what book gets which version of the "Marvel" logo -- you probably don't want to have to try to explain or justify that kind of determination at the corporate level. (And certainly, experience suggests that there isn't much to be gained by trying to placate the few people who threatened to stop buying the books.)

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