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Posts: 21978
Mar 3 13 12:49 AM
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Fin Fang Foom wrote:What makes co-branded editions practical for a publisher is that they're usually all printed as part of the same press run (with a plate change, or a seperate signature to cover stuff like the indicia), and very probably all bound at the same time, as well. That allows you to take advantage of the economies of scale -- you print more books, you get a better cost-per-unit. Most of the co-branded DC/Titan books are identical except for obviuous stuff like trade dress, indicia, and so on.
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