Fin Fang Foom wrote:

(If Marvel hadn't had the opportunity to redo the disappointing reprint of Marvel Comics #1 that appeared in the Masterworks, by subsequently repackaging it in another expensive hardcover, chances are the softcover would have been equally disappointing.)

DC could have done any of the things Marvel is doing if they wanted.  DC has the opportunity to redo their books an repackage them in another expensive hardcover.  It's not as if someone gave Marvel that opportunity.  It was in their control.  

“You and your friends better batten down the hatches because when it hits, you’re all going to wonder how you ever thought you could live so large and leave so little for the rest of us.”