Fin Fang Foom wrote:

Is it really just a giant coincidence?
I think it might not be -- but only insomuch as slow sales in this kind of economic climate probably tend to make companies a bit more twitchy about this kinda stuff, as they look for the reasons why sales aren't where they ought to be.
Then the million dollar question is whether logo re-branding will bring in as many customers as the change - might - lose!

I can't imagine there'll be much difference... on the one hand because, however much complaining there is (rightly, wrongly and oddly) most people will continue buying the books they want; but on the other, that putative rationale seems very strange. Just as the question runs 'who would not buy a book they want because the spine looks different', so too I'll ask 'who would buy a book they weren't necessarily interested because the logo now looks different'...?!