This seems to be the key quote from the interview cited above:

"At the end of the day, if they haven’t got any properties that are valuable enough, but they have got these ‘top-flight industry creators’ that are ready to produce these prequels and sequels to WATCHMEN, well this is probably a radical idea, but could they not get one of the ‘top-flight industry creators’ to come up with an idea of their own?  Why are DC Comics trying to exploit a comic book that I wrote 25 years ago if they have got anything?  Sure they ought to have had an equivalent idea since?  I could ask about why Marvel Comics are churning out or planning to bring out my ancient MARVELMAN stories, which are even older, if they had a viable idea of their own in the quarter-century since I wrote those works.  I mean, surely that would be a much easier solution than all of this clandestine stuff?  Just simply get some of your top-flight talent to put out a book that the wider public outside of the comics field find as interesting or as appealing as the stuff that I wrote 25 years ago.  It shouldn’t be too big an ask, should it?  I wouldn’t have thought so.  And it would solve an awful lot of problems.  They must have one creator, surely, in the entire American industry that could do equivalent work to something I did 25 years ago.  It would be insulting to think that there weren’t."