See. there ya go.  That stogey chompin, patch on his eye dad had NO idea who Sleepwalker was.  But he saw the creators and got interested.

The Sleepwalker Omni could fill out a solicit enough to get a lot of people interested.  key words for the 'Walker solicit: 1st Appearance!  Death!  Budianski!  Blevins! Quesada!  Spider-Man!  Deathlok!  Darkhawk!  Ghost Rider!  Infinity Gauntlet!  

and the feel good cover of the millenia: