I read that if you factor in the mass market sales its probably x3 sales FFF?


I doubt that's the case -- that may work out over the long, long term (and probably more so with more expensive items, where people want the discounts), but certainly not in terms of the initial order numbers. Most of these books don't even make the Bookscan charts at the end of the year, which often means they failed to sell even 500 copies in the mass market.

A Week Ago Tuesday: My blog, where I never, ever write about comics (though I think I did, once or twice).