That's actually a totally different diamond box, used a few years later on the 50-cent comics. The "Whitman" diamond variants were on some 30/35/40-cent cover issues.

However, I believe that was the first public acknowledgment of Marvel's Direct-Market versions being different than the newsstand versions; up until that point, the DM versions simply had a tacky line through the UPC box.
(EDIT: this was replaced by Spider-Man's head, which was on most Marvel DM covers for the next several years.)

- Mike Hansen


Last Edited By: psykomyko Jun 5 11 9:18 PM. Edited 1 times.