I have always counted on novelizations of movies to find things not clear in movie or dropped in cutting rooms to make more viewable.  There are many whom read and do not play games that will buy novels. I will admit to buying novels, reading then choosing not to see movies.   I look forwards to finding and reading novelizations or trying to find the scripts of movies.  I think that in not making novels for movies studios are promoting illiteracy to younger people and making a large number of adult readers mad because the novels are not there. I would wager other novels about Thor will increase while studios lose income by not novelizing.  Or perhaps an idiot in management doesnt see enough profit from novel.