Ok, to me you should bite the bullet and just read Hickman's run for yourself.  IF people would read his entire run from the beginning you should see that Hickman is much more than big ideas.  He does weave in humor (dry but humor) and really lays the foundation (pun intended)for who Reed is (start with Dark Reign TP).  Like I said  it more complicated why Reed and Reed(s) do what they do.  And our Reed makes the fateful decision that makes him different than the others.