By the time I found out about that coupon, it was already Sunday, and I had a mild flu, so I only bought the Battlestar Galactica Blu-Ray.

This most recent time they had the coupon, I found out by late friday night, so I bought TOD Vol 3 for only $35. I did print more coupons, but not for myself. I know people who would love to take advantage of the sale, but wouldn't take time to print their own. So I gave coupons to them.

As far as the slippery slope to shoplifting, it's different. B&N created the coupon for the intent of people using it. They don't have signs in the store saying "please shoplift."