"Weisenger wasn't Schiff's boss either.Mort was at an equal level to Schiff. Mort urged that Schiff adopt his succesful Superman formula. Schiff complied. When the changes clearly failed (losing more than half your readership has to be considered failure, right?) he did nothing substanitial to deal with the problem." Actually Mort was a vice president. Schiff wasn't. But it was Donenfeld who was giving the orders. Comics sales were declining across the board. In the 1960's Schiff deemphasized the science fiction somewhat and started bringing the old Bat villains back. He also brought in Dick Dillin to do covers and had "Kane" change his art style to slim down Batman and make him more modern looking. Sales continued to decline after Schwartz took over. It wasn't until the Batman tv show that sales went up again. And Kanigher did do science fiction Sgt Rock stories. There was even a gorilla cover.