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Posts: 3259
Jul 28 10 9:28 AM
fubarthepanda wrote:Yeah, but that was years after they didn't pick up any traction in the direct market. Their initial strategy was based on the original Valiant model, but in 1998, after the market implosion, the direct market didn't have any appetite for a new super-hero universe (Marvel itself had entered bankruptcy). A short while after their launch, CrossGen had trouble cracking the top 100 list in the direct market and shifted gears to alternative distribution models, mostly trying to follow the new paths that the manga companies were trailblazing. Those didn't work for them, either. With 20/20 hindsight, had they concentrated on a small amount of non-related titles, they probably would have had more long-term success. But Alessi didn't want to be another Dark Horse -- he was more interested in being a latter day Stan Lee, bullpen and all, which was far too ambitious for an industry that had just entered a major recession.
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