MRCOMICBOOK wrote:
IamMightySore wrote:
jaymac wrote:
...Didn't distributors complain that it wasn't worth their time to stock comics since they were a relatively low price and odd size compared to magazines? ...
The anecdotal reason I have always heard (and it carries some logic) was that the Point Of Sale retailers (the drug stores, convenience stores, etc) didn't wish to carry comics anymore because the profit margin on them were so low...

I don`t buy that theory and my reasoning is how come retailers sell bottles of coke and candybars today? those are much cheaper than comics yet those are still sold, I think the lcs will be known as the downfall of comics distribution instead of the savior. Look at Europe, UK and Japan, there comics are still big sellers while here we think a comic like Walking Dead that sells 23,000 copies a month is a hit.


  
Well there is more than a slim chance I'm wrong, but I believe the volume of coke and candy bar sells make them more profitable. And there is the perception that adults/teenagers are the people who will be opening their wallets to purchase these items and once in the store, they will find other things to buy. The notion is still ingrained that comics are for kids and who will not lead to more store traffic (i.e. kids accompany parents into store and comic sells are incidental).

Again, this is all my guessing. The continual decline of comic book sells corresponds to the decline in public availability. Was it the lack of availability that drove the sells decline or the sells decline that was responsible for the dearth of sales outlets. I think it was the latter, but...


I feel like giving up the rat race and just becoming a handsome millionaire.