could they do a "floppy" run either initially, to help pay the costs of reconstruction, or one afterward to tweak the project's overall profit?


I don't think there's a really compelling there's-money-to-be-made business argument to be made for either, really. I mean, one could argue that publishing an excerpt first essentially promotes the book -- but it'd be alot to ask of people to pay $3.00 for something they know is an advertisment.

In The Back Of Beyond: My photography blog. Everything seen through the camera of my iPhone.