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Posts: 8667
Feb 10 10 12:52 PM
darth genius wrote:An utter failure from a marketing perspective and frankly, if I were the licensor, I'd have pulled the license from them if they refused to cancel, rebrand, and resolicit so this could be done right, comprehensively, from the beginning and make *everyone* involved a lot more money. But the folks at Dark Horse are unencumbered by the burdens of competence.
They seem to make a point of doing things differently than industry standard simply for the sake of being different. The problem is that the industry standard is the industry standard for a reason. Because that's what people have bought, and by voting with their wallets, it's what consumers have told publishers will get them to spend money.
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