Five Years Later wrote:
And you can't just get some dummy director in there who says, "oh...I never read Sgt. Rock comics, I'm just doing this as I see fit, blah blah blah~~" like comic book film directors always say.

Where have you been for the last decade? I can't believe that you claim that comic book film directors never read the comics. The reason this story is so weird is because we've all grown to expect a significant amount of adherence to the source material. This seems like something that would have happened in the 1980s or early 1990s. In 2010 it just seems stupid - and rightfully so.

Also:

everyone wants to think Rock was just a perverse war-monger who relished his time spent with a gun, blowing away Krauts.

Who are you talking about? I don't think anyone who's read one SGT. ROCK story would think that. I think you're reading way more into this story than actually exists. It seems simple to me. Investors aren't willing to take the financial risk needed to make a big budget action film set in WWII. Complaining about it isn't going to change anything. And I don't think anyone should take this as an insult. It's just the way it is. Maybe in 10 years a WWII film will be popular. Who knows?

Again, the weird thing about this is using Sgt. Rock (and I'm guessing the supporting characters) to do a futuristic film. It really doesn't make sense and violates the key aspect of Sgt. Rock. The problem isn't that investors don't have faith in Sgt. Rock in WWII, the problem is that they're wasting their time (and dollars) to do Sgt. Rock in the future.

I guess I'm tired of using Hollywood as a whipping boy for all that's wrong in the world. There's no way I'm going to defend them for this idiocy but the underlying assumption that they all hate the USA or are ashamed of the soldiers is off base.
About 80% of comic book film directors have given interviews that run along the lines of "oh, I never read the comics --whatevah whatevah-- but I do know movies." And when I made the remark about people thinking of Rock as a war monger, I was specifically talking about the vast majority of people who have not read Sgt Rock comics and wrongly think of him as a war monger (if they think of him at all). And I was pointing out that Hollywood's timidity seems to stem from the fact that they fear the foreign market will not buy into an American WWII movie; that it's the common misconception of the character that's forcing them to put him in the future.  Most people have never heard of Sgt. Rock, have never read his comics, but may wrongly presume that he's this big, guts-n-glory type, gleefully blowing things up while waving an American flag. That is Hollywood's fear in this case even though they're dead wrong about the character, and if they'd take the time to dig into the source material, they'd find something there that's not only filmmable but that could be understood and appreciated by foreign markets (not to mention Americans). If they weren't misinterpreting Sgt. Rock, they wouldn't be looking for loopholes in order to make him more palatable. And as I said comic book directors don't bother to read the comics, I'm sure this is another case of such.