I think it's more of a way to determine how they could do it profitably.

One of the things that hinders digital files is the sheer amount of royalties that DC feels they would be responsible for.

'Reading' / 'Reading soon' stack: DC/Vertigo - ArtOps, Batgirl, Gotham Academy, Gotham by Midnight, Injustice; Marvel - Allred's Silver Surfer; Other - Abe Sapien, Descender, Fight Club 2, Goon, Mind MGMT, Southern Bastards