Adamantno1 wrote:
Yep. I could not STAND that cover strategy by DC. It just degraded their heroes, who were once so great during the Golden Age.


Say what you want, but at least it made you want to read the book to see what was really going on. Degrading the characters, maybe. Writing them differently than their initial conceptualization? Definitly. Being enjoyable reads? Yes. ...well, sometimes, at least.


And the strategy was enormously successful from a financial point of view.

Superman, with those idiotic covers cooked up by Mort Weisinger, was selling over 800,000 copies per issue in the 1960's. Jimmy Olsen was selling over 500,000.

Kids were just eating that stuff up at the time.

I wonder how a 9 year old today would react to one of those covers.